MEYALAB / Mochi
MochiMeychi brings a playful personality to a modern dessert brand. Our work connects its logo, packaging, and online shop through a visual identity that balances joyful expression with clear product presentation.
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Expressive lettering, a playful mascot, and a coordinated color palette.
Brand applications across packaging, physical touchpoints, and digital design.
E-commerce design that carries the same personality into product browsing.
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Expressive lettering, a playful mascot, and a coordinated color palette.
Brand applications across packaging, physical touchpoints, and digital design.
E-commerce design that carries the same personality into product browsing.
In a crowded dessert category, MochiMeychi needed a recognizable personality without losing its sense of quality. The design brief connected two experiences: the tactile
The identity needs to communicate the character of the brand before someone tastes the product.
Rounded, expressive lettering gives the MochiMeychi name a playful voice. The logo becomes a recurring element across the brand rather than a separate finishing touch.
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